Mindset on Location:
Rockford is the third most populated city in Illinois, the first being Chicago and second being Aurora. Rockford has a far better sound to it than Aurora and is relatively close in population to Aurora as well. Rockford has also proven to be a successful market for the AHL and if I were in an owner of the Syndicate and or could choose where the affiliate was I would want it to be close to the city of Chicago, so that way the cost and time it would take to bring up players would be minimal.

Mindset on Team Name:
Being that the parent club is named Syndicate and it is an ode to the Chicago mobsters of the past I felt it was appropriate to go with another synonym of organized crime. My initial thought was to use the team name of the Rockford Racketeers, but after seeing Underworld as an option I thought that was the sexier pick of the two. I feel there is far greater potential to design a unique and captivating logo of the Underworld rather than playing on the crime of Racketeering.

Management:
My first choice for general manager is the first manager I came to know on this site @hhh81 . He instantly saw potential in me and has helped me grow as a player and always has his players best interest in mind. Without question, he's the right leader to guide this team to a championship. Equally important, I would I'd want to bring along @StadiumGambler  to be our Head Coach, we need an experienced and knowledgeable voice in the room and with him as our head coach our team would be in good hands.  There are good reasons why the Colorado Raptors LR is one of the best, and it starts from the top.