To start, if I may, we have previously had an affiliate system with the NWJHL prior to the rebranding and it becoming it's own entity more so. Each team had two SHL affiliates which players were sent down to, which is why Jakub Aittokallio played half a season for Detroit (his rookie season after signing up post-draft) and a full season for the newly rebranded St. Louis Scarecrows.

Onward, for the Manhattan Rage, I'd be giving the reins of the branding of the team to @39alaska39 as when expansion came around, I had very good discussions with him about his particular ideas for branding. He has great ideas of colors and such. Personally, I'd like us to use this like the EEL and have it being a European based league, but if it's meant to be in North America, I'd ask him to make it a northeastern territory like utilizing New Jersey, New York, Maryland and Virginia. From this point, we'd work our way down to focus on naming and branding which would be difficult. Maybe we have a Newark based team since it's so close-by and have them be the Newark Colonists, or the Newark Bricks considering it is the "Brick City".

Obviously, I'm not great at branding when I'm on the spot and trying to think it up quickly. However, this is why I would rely heavily on somebody I trust wholeheartedly in Alaska to get the job done.