I can echo what Donini and Joe have said about Anaheim as the previous Head GM. I have always had ideas for it's relocation during my tenure if we wanted to go that route, but our fast success with the S47 Cup win and S48 Finals appearance really cemented the love for the brand in our LR. The one thing I wanted to do, and did end up doing, was to commission a new logo for the franchise after I became Head GM and was made aware that ours was taken from somewhere else. That was mainly to give the franchise something unique and wholly theirs. I think the Anaheim/Lethbridge dichotomy is a perfect example of when a change makes sense for a franchise. No one likes having their name dragged through the mud and having to defend actions made by people long before their own time. Some people who are newer may not realize that Anaheim's current branding originated from our own LR culture and humor. The rabbit in the image has loose roots in the mascot that I made as a rookie during our first season. While going with something as cartoonish as Outlungus would not be good branding, the more serious logo gives a great nod to the culture and success we found with our first group of management and players.

I often see a lot of strong opinions on what makes a team prestigious and if people should be allowed to make changes to a franchise. Having been on both sides of the coin as a J GM, SHL GM, and J HO, I honestly think if the motivation behind the move is genuine and the team supports it, then they should be allowed to do so. I don't think people should rebrand/relocate for no reason, but that is part of why any rebrand/relocation is put before the appropriate HO to discuss and approve.