This one is sort of a toss up.  For the SMJHL expansion, I didn't apply for but I came up with the firefighting themed "Philadelphia Probies" modeled slightly after a mid-state triple-a baseball club in my state called the "Chiefs" under the same concept.  For the SHL though, I think I would have to keep the team in Philadelphia.  Its the birthplace of America so the team name would either be Militia, or Patriots.  Most likely the Philadelphia Patriots would be the what i would call them.

Branding would have some sort of image depicting a continental regular, or a continental militia man with colors mimicking that of the regular army dress:  dark blue on a white field with red trim and vice versa.  Goal song would probably be the Brickmaker March or something similar to that effect.