I thihnbk that the Eastern area of Canada has been incredibly ignored within the SHL. We currently have a ton of players from their, but the representation for them in terms of a team is not there. While Halifax is a popular destination, it had had a failed SMJHL team. I think the key to success will be to bring a team to the hub city of the Maritimes, Moncton. Moncton is well placed where it is easy for people from Nova Scotia, PEI, and New Brunswick to get to. Bringing a team there will help excite the masses. The team will feature a black, red, and yellow colour scheme and be called the Mavericks with a angry horse being the the power behind the team to signify the grind and effort that the team constantly pushes forward. They will play out of the new arena in Moncton, though they might need to invest in some parking.