Nick Brain's consumer brand would be Big Dick Nick's Big Dick Kicks. Shoe and footwear quality is an absolutely essential part of Nick Brain's life. He needs shoes to do dryland training, and he needs skates to, well, skate. So Nick would take a pitch for a company that prioritises comfort and functionality, with decent quality inexpensive materials, for a reasonable price.

The first model in the line would be the Big Brain Tacks, done in co-operation with CCM. It would feature a new default cut on the blade to enable the skates to glide easier across the ice, with a more jagged edge that digs into the ice easier (A special skate sharpener is encouraged.). There would also be a proiority on internal foot pads that countour perfectly to the average foot, and provides maximum comfort to protect the feet from long term wear and tear due to pressure. The design would be extremely basic and practical: no frills, no added expenses, and a proiority on functionality, matching the player in Nick Brain who endorses said skates. 50000 units are rumoured to be shipped to Manitoba and Ontario sportswear stores near you.