This is going to be Aittokallio's Spelling and Pronunciation Services. All of his life, and for the life of his ancestors ultimately, Jax has been dealing with his name being misrepresented constantly. Either people would misspell his name constantly, or when they tried to, they would mispronounce it by a mile.

I'm sure this is a constant issue. This would be a service you pay for either monthly or more commonly they would pay every 6 months or 12 months. This could be a great service for companies who work over the phone with customers and are in need of help with proper pronunciation or with help spelling names as their customers address it.

It would also be helpful to school teachers to be able to quickly address their students. Especially so, it could be useful for substitutes as it allows them an immediate ability to come in already with the knowledge of your students and look intelligent to make an immediate connection.