Over the years I've always found retention to be a bit difficult. Users come and go as others have said. The difference I have noticed though is that there seems to be a greater number of people that are leaving unhappy/frustrated. The bar of the average SHL user is much higher now (tpe grind/commitment wise) which can cause frustration when things don't work out, and the world straight up sucks a little more now which doesn't help either, but it sounds like HO has some plans coming up so I'll give them the benefit of the doubt and see what happens.