Who does not love a rags to riches story? Just 2 seasons ago Detroit was at the very bottom of the league with just 5 wins in the 66 game season. Ticket sales were non-existent and those that did sell were commonly fans of the rival team because they knew they had a good chance of seeing their team come out with a big W and 2 points. This shook the Detroit management to the core. Between S62 and S63 new management came in and put a lot of focus into team chemistry and hard work. Making the experience enjoyable for all goes and extremely long way in digging out of this massive hole they are in. S63 came and went with noticeable improvements and it looked like Detroit may actually be a bit competitive in the mid-pack for S64. However, the team insists that they are shooting for a cup at the end of the season.

Netflix has a hit show about F1 where there are 2-3 winning teams and a lot of "mid field" teams so we know that people are excited to watch these rebuilds take place. All you need is a few good personalities and some creative editing and the money will come rolling in.