I believe that creativity in the league is hard. When you have a group of players at such a high level, being able to trick or confuse anyone is very difficult. The highest level of trickery left is shootouts, where it is one versus one against the goaltender. Both the shooter, and the goalie, have tricks up their sleeves and aren't afraid to use them. Beyond that, players are one note, sometimes two. You can shoot, pass, skate, defend, hit, but not usually all at the same time. Crosby can't hit well, Ovechkin isn't the strongest passer, etc. Then if you try to go all in you end up like Tom Wilson, a player who should be good with his talents, but just ends up being a dirty piece of shit on the ice and no one respects him (rightfully so). It would take a lot of work, commitment, coaching, and practice to be able to pull off any type of trickery in the league these days, but I hope to see it soon.