Matsmith has woken up in an alternate realty after being hit in the head. All of a sudden he has a new job and he is quite good at it. He ends up being a famous brewer in this life. He grew up around Corey Kennedy who was an avid drinker and this leaked over to his home life. He makes an incredibly good brewers as he is strong, lean, and a fantastic sense of smell, this last one doesn't help with hockey.

He ends up living in Chicago, owning a brewpub and making beer for the entirety of his life. He never touches a hockey stick or puck, but for some reason his brewery is a hockey bar and themed after Vikings. He has no idea why this is the case, but something in this resonates with him. His beer becomes the official beer of the Syndicate and the brewery is the Chicago viewing party for all games. So somehow his life is still revolving around hockey.