(3 tpe)

alleyalleyalley

(6 tpe)

When it comes to making the most bang for your buck on advertising, there are a lot of different theories. Some might suggest you should go for the highest volume of eyes possible, possibly through advertising during a major media event. However, when left to the devices of Tommy Thompson, the SHL's media budget is instead spent on a mass billboard campaign across the United States and Canada. Until the completion of the Challenge Cup finals, every bench, bus, billboard, public bulletin board, and more will be emblazoned with a bright and gaudy advertisement for the finals.

This may not be the most glamorous way to advertise. In fact, it may even draw mockery from other leagues. But, Tommy Thompson is someone who has taken each and everyone of those 'your ad here' marketing stunts to heart, and intends to make sure that those ads are entirely replaced by images of the Challenge Cup, and the players facing off to compete for it. After all, everyone watching sports is already going to know it's happening -- why not target everyone else?