Creative Prompt:

As a fun new tradition for fans of the Montreal Patriotes, if the Patriotes get a shut-out at home, fans will be provided with toilet paper streamers and then encouraged to TP the goaltender when he is sent out for a victory lap. This serves, not only, as a way to keep fans in the seats later, this minimizing the flooding of public transit and traffic leaving the arena area, but also helps keep the goaltenders humble, since the  Hockey Gods curse hubristic goalies with especial vengeance.

Also, the three stars of the game are called out after home games, and each is given a wheel of fine Quebec cheese to yeet into the crowd to a lucky fan. The kids love it, the parents love it, almost no one has ever been concussed by a wheel of aged cheddar. 

These fun new fan-centric activities are part of the teams new marketing push, entitled: "How Much Money Will Dwayne's Extension Cost?" 

The answer is a lot.