Honestly I think the salary cap is just fine as it is, at first glance. I think if you were to completely remove the salary cap altogether, the teams / organizations with the most money would just stay competitive for decades. As for the smaller markets, they would continually struggle and eventuallly push fans away from the sport instead of drawing more interest... because they're perpetually in a losing and/or rebuild status. However, I do think there's room for improvement on how an organization spends their money as a whole. Entirely too much money is put into advertising and not enough into giving back to the fans. I feel like investment into fandom is at an all time low; the addition of advertising on the boards during live play is the worst example of this. Not to mention some jerseys having ads on them now; at what point is income enough for them?