CREATIVE PROMPT

With 3 million one dollar bills, I am building a really incredibly photogenic tunnel for our entry onto the ice.  Everyone knows the team will only be as cool as they look walking to the ice.  Some of the money is going into tunnel lighting and two way mirrors so we can get sick social media content.  However, some of the money will become part of the tunnel itself as a dollars in a wind tunnel backdrop.

We are going to invest in new technology, like a snapchat filter which puts sunglasses and cigarettes on the players in all the pictures and jumbotron feed.  Conversely, the visitor tunnel is going to have a filter which puts mustard stains on their jerseys and makes it look like they have a fly and it is down.

This will create a virtuous cycle of advertising money which will be fed into making our tunnel even more cool.  We will put digital ads on the jerseys specifically in the tunnel.  We will make the video slow motion to increase exposure.  We will make them come out one at a time to extend the process (announcing the entire lineup, not just starting 5).