I don't think enough of the Dives are being called and penalized when players do it in the league.  It's one of those things that just keeps getting worse and worse across the different leagues, be it in Soccer or Basketball, but it's also picking up in hockey.  Before you just always assumed that there was some contact causing these crazy falls onto the turf, ice, court... but now through the magic of Instant Replay you see that a ton of these times don't even have anyone within FEET of the player in question.  And also in real time you think the contact, if it actually happens, is instantaneous, but again through instant replay you realize that this happened sometimes up to multiple seconds before the actually fall.  With everything else going to different official replays, this should be something that a random office in the league is constantly looking at and sending up flags when it happens.  Just because your player thinks that it will help the team if they put on a big show, they should be the ones that get hurt by their own stupid actions.  Come on leagues, make it happen!!!