Creative prompt


If we want players to get and stay interested in the beautiful sport of hockey, we need to make sure its perceived as a fun experience. That's usually not the hardest part of getting and keeping new players though, as the sport itself is a lot of fun and most youth hockey clubs are pretty decent at keeping the kids engaged and interested.

The hardest part in this are the kids parents. With the rising cost of pretty much everything nowadays, we see more and more people who can't afford to buy expensive equipment, or pay the monthly fees to clubs, let alone pay extra to have their kids go to a one or two week long hockeycamp over the summer break. Sponsoring could be a way for clubs to decrease the cost for their members, but more often than not we see that any money coming in from sponsorprograms is used to fund projects that help the top players in the club improve more, rather than benefitting all players alike.