I think that hockey media culture has its pros and cons for a viewer like me. The lack of "star power" or zany personalities might not make it as marketable in a monetary sense, but I personally like the fact that hockey embraces its nature as a team game, with star players earning that place on the ice alone, rather than with off-ice antics. I do not watch hockey for the drama in any sense, and find it annoying and distracting when individual players draw attention in a click-bait fashion. Players can have their own identities and personalities, but I typically lose a decent chunk of respect for players who embrace a bunch of their personal problems as methods of gaining notoriety and attention. The media market in hockey can sometimes be culpable for fanning these flames as well (looking at you, Spector), trying to fabricate some sort of emotional engagement for the fans to have based on some off-ice issues that really shouldn't have a focus within the sport.