I think this is something that I spoke about in an earlier PT but I think is so important about why hockey players don't have as percieved star power. I think there are a few key factors that aren't just social media. I don't think kids are introduced to not just hockey but also individual players young enough. When you have heroes growing up, they don't really change and differentiate. Once you have a few athletes you like, you usually stick with them. So if you introduce hockey late and their hero is already Mike Trout, there is no more room in their heart/ head for the player. Then when they get old enough to have social media, they are going to look for their team/ their hero's. So their local player that they want to market as a hero to a kid or to a young adult won't likely work out. I think that hockey's social media as a whole has gotten better, but its going to take time. Its how sports grow in the world and what grows in popularity. With social media, it quite literally is word of mouth.