Hockey Prompt

I think that social media presence is a lever that the league HAS to be better at pulling in an effort to bring the younger generations in to hockey. As much as I might not be a personal fan of it, nor utilize it, there's no debating it's grip over the youth. Without consistent exposure at a cultural level, there could be real trouble for hockey as time goes on. This, coupled with hockey's general inaccessibility (ex: the cost of entry into the sport as a young athlete, the commitment needed from a family in order to play competitively, the media deals being made by the NHL with RSN's and blackouts, etc) , could lead to it truly becoming a second (third?) tier sport in terms of popularity and support. With that said, engagement in more popular culture and social media exposure is just one of the things the league should really utilize to make sure the things I mentioned don't become a reality.