I think when it comes to the NHL. Players are more to themselves, to the team, and to the locker room. They don’t want to politicize anything, and they certainly don’t want to look like idiots. I think the general idea of Hockey players being boring is completely false. I think the social media aspect is much more about fans interacting with the team Twitter accounts. Which is fine, most huge hockey fans would much rather watch the games than see them all over a social media platform all the time. My biggest thing is they aren’t getting advertised enough to be seen. NHL has become the 5th sports league market, they might become 4th because well Baseball and the MLB are boring. MLS has advertised very well, NBA has advertised very well and part of that is the social media aspect players are getting out there but some of it has its cons. NHL doesn’t have any Kyrie Irving’s which personally I’m happy about in general. Overall I just think NHL needs to advertise themselves off a bit more.