I was not actually aware that the SHL had an All-Star Game. Maybe that's on me. Almost definitely that's on me. I should pay closer attention. But anyway... perhaps greater publicity around the ASG itself and more visibility of the players who made the roster would improve user investment in the ASG as a product. You could do something special for 1st-time All-Stars, for example, and/or for players making their 5th, 10th, maybe even 15th? All-Star Game appearance. (Is 15 even possible?)