One of the first shocks Levin has had when he moved to North America to go play in the SMJHL, was how passionate and rowdy the local fans were compared to home in Pratteln, or even nearby Basel - by the end of the playoffs, he even heard the Québec City fans chanting his name! He learned, however, that northern Canada fan bases are an exception, rather than the norm, when it comes to recognizing hockey players off the ice. While the fans inside the arena are plenty excited for the local games, when Levin goes shopping, or walking around his neighbourhood, few are the strangers that do a double take, and even fewer do call him out by his name to chat, shake hands, or take a picture together. Which means that for now, even if he wanted to connect with his fans... His only real options are through social media, which doesn't enthuse him in the slightest. He has no idea what could be in store for him when he finally goes to San Francisco, as that city is much bigger than the ones he's been used to so far in his career - which means even more occasions for exposure, wanted or not. He'll have to chat with Victor Hargreeves, who was his teammate in Québec City, to try and have an idea of the media and fan attention in that market... And devise a social media strategy with the marketing branch of the Pride. The thought alone is enough to make Levin shudder.

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