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Brick Wall has become pretty well known for his more reclusive personal live, and while fans still do try to engage with him, overall, people tend to be respectful of his wishes and keep disturbances to a minimum. But, paradoxically, this seems to have made him more popular with the fans. Wall does try to make some time post-game, or during breaks when he's on the bench, to sign autographs and take pictures. But outside of games, fans see getting to interact with Wall as a rare opportunity, so it's viewed as more valuable. Wall has always had decent jersey sales, at least for a goalie, so he doesn't feel the need to try to promote himself. Montreal fans are passionate and support Wall, and he gives back to them when he can. Having a more genuine and wholesome connection with the fans is worth more to Brick than a few extra bucks from jersey or merch sales.