Option 1:

The pharmacy receipt from Mr Orr was actually the artifact of a very important lesson in merchandising. Mr Orr was trying to impress upon Slip McScruff the way to play the right way, but it wasn't about playing hockey, it was about making money off of your hockey personality. Anything can become a profit generating device if you scribble your signature on it.

An important aspect to this lesson is about timing. During your career, especially the beginning and the peak, sign very few items because this is when you produce the most collectible artifacts. Your hockey personality is most valuable at this stage and scarcity drives up the value quite a bit. Then, after you start coming down the other side of the mountain, start churning out signatures on anything that is nearby. You want to make a low entry point in the market for the every day collector. There is very little competition between the diehards who will dump trucks of money for a signed puck and the average fan who will pay $5 for a signed picture. You should even give out a few free signatures on weird objects, like receipts, to grow the mystique around your brand.