Option 2:

Being selected to play in an international series, to promote the league around the world, is an honour for Inge and the Elk. Everyone knows the SHL, as it’s the greatest hockey league in the world and has zero competition, that I am sure of! The J though, people may not be so familiar with. Or so familiar with the exciting hockey and talented young players playing at that level. 

Obviously, it’s not just the games, hopefully a pair of dubs, that will be done to promote the team and the league. Fan attended practices, interviews with various Japanese sports outlets, and personal appearances by the players could also help to raise the awareness of the people of Japan to both teams represented in these games, but obviously neutral fans can’t resist the purple and gold of the Regina Elk, the most marketable SMJHL team in Saskatchewan (yes, I know they’re the only one)