When he was younger, Julian never bothered too much with his appearance on gameday. People paid to watch him play, not dress up. Right? Well, over the years, he came to the realization that he's more than just a pair of hands on a stick, or a random person wearing a hockey jersey on ice. As an SHL player, Julian Flörsch is a combination of a lot of things. He's a hockey player, for sure. But he's also a personal brand, as people look up to him, recognize him everywhere and are inspired by his choices on and off the ice. He's also a marketing instrument for The Minnesota Monarchs and all of their sponsors. And that's why he can't afford to not care about his gameday appearance, but has to dress to the occassion. So before and after games, you'll usually catch him in a stylish three-piece suit and tie. After all, if you want the crowd and sponsors to take you seriously, you have to show them you're serious.