Option 2
Remember that dress from The Hunger Games? The dress that Katniss Everdeen wore? Like the dress that was one colour and caught fire and changed colours to try to amp up support for her? Yeah, that's the jersey that Kristian Seppanen, the Finnish right defenceman for the Atlanta Inferno hockey team of the Simulation Hockey League, otherwise known as the SHL, would design for the Atlanta Inferno. It would be in support of the local fire department, and serve as a public service announcement on how to prevent fires in your home. The jersey would be black and the outer layer would catch fire as the team gets hot during the game, only to reveal red jerseys throughout the game. If the team does bad, the entire jersey spontaneously catches fire at the end of the game, providing incentive for the players to make sure the team is successful and avoid potential injuries. Win and win, or lose and lose.