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Shaggy has never been one of those players who are desperately hunting down the most exclusive sponsors in his free time. Being approached by various companies is something that cannot be avoided once you're somewhat known around the league, so he has had his fair share of those too, big and small. Mostly gear-related sponsors - and he doesn't mind those - but more recently he's helped the famous "Carpy's Coffee" brand. Well, his dad made him do it, but don't tell anyone. They started as a small coffee shop in Toronto within the arena and then tried to expand the franchise to other places. Shaggy's job was to work with them (well, 'work', does getting paid in free coffee count) and use his reach to establish them in Winnipeg. There are rumors they even planned to use Carpy's Coffee as an on-ice brand within the arena, but it's been rather difficult to get that done. Until then you can see Shaggy wear a hat or t-shirt with the brand's logo now and then.