Oh ho, Matthias does a bit more than just seek out brands - he actively encourages them to work with him out of a sheer, strange love of plastering as many of them onto his jersey as possible. And not the normal ones, either - looking at his jersey, it’s filled with completely incomprehensible brand choices, from things that are tangentially related to hockey, like tacos that you could eat on game day, to things just utterly, bafflingly unrelated, like shower drainage cleaners and lawn care businesses. It may look as though he’s simply accepting every sponsorship, but he’s simply on a committed journey to make the weirdest investment portfolio ever seen. 

Moreover, it’s just genuinely fun to see his face appearing in weird places - like when he goes to the mall and sees that tailor shop that sponsors him, it makes him smile to see that farcically-huge cardboard cutout of himself in their window, jump-scaring patrons as they walk in. When he goes to the karaoke bar, it makes him happy to see that they’ve replaced the mic with a weirdly painted, perforated bobble head that everyone sings into. When he walks into computer shop and sees everyone inside wearing his trademark denim shorts? That’s a bright mark on his day!