Option 1: Nor doesn’t go out of the way to look for sponsorship possibilities, but he is still interested to see what is out there. However, Nor doesn’t want to promote anything that he doesn’t use or promote activities that he wouldn’t do himself. Nor put his agent in charge of receiving the sponsorship opportunities from companies and he told his agent to only come to him with the opportunity if he knows that Nor is already a costumer of the products offered by the company. This filtered out by his agents means that Nor usually has to analyze fewer than five sponsorship opportunities per season, which is great for him, because he doesn’t want to spend too much time on this. Once he accepts an opportunity, Nor will usually do whatever he proposes to him to promote the product, as long as it’s not too ridiculous, which has not happened yet. He also doesn’t limit himself to things that are related to ice hockey, because there are plenty of other things he likes, and he feels these products should also be promoted.

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