Task 1:

William Salming does not activily seek new sponsorship deals. Actually, he has only one sponsor. It is a small local brand from Finland who supported William when he first time decided to travel from Finland to North America to play junior hockey in SMJHL. They helped with travel costs and since then Salming has respected them. Even though William is now a very famous hockey player, he still proudly wears the logo of that small local company from Finland. Otherwise, Salming respects the sponsor deals a team has made and do not want to compete with them. He wears logos which he is forced to wear in a jersey or pants or helmet. He is fine with that. His only own sponsor logo is on the shoulder and has been in that spot since his SMJHL days. So, that is the story and situation about Salming's sponsors and his relationship with sports business. He gets enough money from the team thanks to his contract so he is happy with it.