In line with his personal values, Derek has never been one to seek out company or brand endorsments, its just not his thing. Obviously, he won't turn away team related ventures, ads and all, he understands the business of hockey obviously and will honor these obligations for as long as he needs to. That being said, there is one exception that Derek was willing to make. When Hot Dog extraordinaire, Nathan's, reached out about the possibility of a partnership, all the neurons (four or five of them surely) started firing in Derek's brain. Nathan's had been made aware of Derek's fascination for all things Dog, namely his steamed dog affection. It took no time that both parties were able to come to an agreement, and more than that, Derek was able to bring in two more young hockey studs that he'd been mentoring over the seasons to be included in the deal. This saw Derek spearhead a dog-loving trio of he, Betzee Nickelback (@kahri) and Hotdog Lunch (@Papajon) all represent the meat-giant within the SHL! Great times to come!