Option 1:

Louis Belanger is a professional. He's not like other players like @HillsHaveHats who act like hillbillies off the ice. For this reason, Louis doesn't accept all sponsorships like Oliver would do. He carefully selects the brands that interest him. It's important to select reputable brands that won't tarnish your reputation. Sometimes, companies approach Louis with stupid propositions and events that he would need to attend. When they are really ridiculous and he's not ready to do them, he makes sure that Oliver hears about it so that he can do them. The last sponship that Louis did was a water bottle brand. On the bottle, there is the logo of a man stealing another man's place in a taxi. Louis knew he had to do this because it reminded him of something that happened. Rumors are that it's actually Oliver's who created this brand. Keep this man off the ice.