Sad Ketchup from the Chicago Syndicate of the Simulation Hockey League is not really known to have many sponsorships but he does have a few. Sad Ketchup is not one to go to companies to ask for sponsorship deals although he had a few ideas of ones he would want to have. He does not seek them as he is more of a low key guy who doesn't want to be out there and would rather it come to him. Sad Ketchup also did not really want to work with hockey ones as that is boring. He was approached by Heinz for a ketchup sponsorship due to his name, as well as him talking about Ketchup Pasta, so Kraft with Kraft Dinner came calling about a sponsorship deal. These interesting deals with weird companies interest Ketchup because they are unique and funny, kind of like him. It made a lot of sense to Sad Ketchup to take those deals and work with those companies, he is always willing to listen to a good deal.

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