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Petr, you might not know, takes on numerous sponsorship opportunities, as many as he can really. What you might then next be able to foresee, he is quite particular about what partnerships he engages in, and they are effectively exclusively state owned enterprises or otherwise proudly Czech businesses. Petr's brand as a figurehead is intensely important and is the capstone of the state funded and run project that created and manages him: to inspire and be used as a propaganda piece for the nation to see. A poster boy, nay, a super hero. The products of the Czech Republic must permeate just as Petr has, and the pride of Czechia will grow, which only adds to the weight it brings to the table in the IIHF. Encouraging Czech business, improving the economy, bringing in more immigrants, expanding the Czech nation, and cutting away at the competition can only lead to bigger and greater successes down the line as Czech assumes it's place on the world stage as it was always meant to!