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It can often be looked upon as "selling out" when an athlete gets sponsored, shamelessly shilling products any chance they get. Matviy Cajabi is under no such illusions. Never one to shy away from a freebie, Cajabi will lend his name to most anything if he can score some free swag.


Upon noticing his recent gothic fashion choices, Hot Topic was quick to get in touch and get him wearing some of their apparel. And while hockey and Hot Topic don't seem like the most obvious of partners, it can never hurt to try and grow your brand. In the unlikely event you find yourself on their website, you'll be sure to see Cajabi's grinning mug modeling some of their gear. Wonder if there's any truth to the rumors they were collaborating on a skinny jean/Cooperalls hybrid. If you're too young to know what Cooperalls are, look it up. Somehow, they were a thing (and could be again!).
As if that weren't "off the wall" enough, Cajabi's reps have been in talks with Vans to partner together for a limited edition skate for his debut in the SHL. The company has never been one to shy away from a collab, so don't be surprised to see that iconic checkerboard look on the ice next season. Not sure how they'll go with a 'waffle' blade though...