Written Option 1:

Yuri Boyka III was fortunate in the sense that he never had to go look for sponsorships. Sponsors came to him and thus his presence basically adds value to their brand. The reason for this is very simple. Boyka III comes from a strong pedigree in which his dad and grand fathers were both former SHL players. The OG Yuri Boyka started it all and his name echoes everywhere. The family is well known for their great genetics that not only provide the skills for hockey, but they are also professional martial artists whom each have a black belt in different category. Boyka III has a black belt in brazilian Jiu Jutsu and karate. This is why his sponsors get hell of a recognition since this family spreads their brand across various sports. Additionally, Boyka III does not welcome any brand. He only adheres to those that are produced in a healthy and ethically correct manner. He is a man that is against child abuse and animal abuse so the brands he usually represents are a little under the radar. He loves patagonia and prAna and is an avid wearer of their gearss specifically designed for him.