1. Kaarlo Koivunen most of the time at least tries to look for sponsorships for more money to make his contracts cost less for the team and meaning his team would be able to afford more players who would be better meaning a better chanche to compete for the cup
also koivunen is somewhat limiting his brand firstly he tries to mostly get sponoships in finland because then he can use own language what he doesn't really get to use in calgary and along with that he likes to support finnish brands and another thing koivunen will avoid is all things related to gamling or stuff koivunen doesn't really like personally thoe at some things koivunen grants an expection if he thinks its decent enough there is still a single thing thoe what koivunen doesn't do sponsorships with and that is with companies he thinks are greedy or something related to that since he would be supporting them and that he doesn't like