As a hockey player who grew up relatively poor in Romania (before making her way to Sweden), Violet Stoica is interested in passion project type sponsorships for products that, ideally, she uses. She's very interested in cute decor, including a particular capybara type night light, various plants, and stuffed animals, and was all too eager to hop on the hype train for lots of these items when she posted some decor highlight type videos or pictures on the internet and the relevant companies came a-knocking. Whether or not she's actually helped the sales of these bits of merchandise -- given she's not an especially prominent player -- remains to be seen, but she's hardly involved in the business meetings so as to avoid affecting her hockey practice. She does have an affinity for the Blåhaj from Ikea -- and only realized a bit afterwards it was relevant for specific communities which she supports (but isn't a member of by identity per-se). She's instead spent plenty of her off days trying to give out lots of these plushie sharks to her supporters, even if Atlanta has nothing to do with these cute lil' sharks!