Jarrod Lakemore is a man of principle and is very picky when it comes to choosing what brands he represents. He already feels he is very well compensated by his SHL contract and therefore doesn't feel any financial need to accept any and every sponsorship opportunity that goes his way. Lakemore will only accept sponsorships from companies whose products he actually uses. He will still give the company a chance if it is not a product he was already using, and test out the product to see if he likes it, but will never attach his name to a company whose product he doesn't stand behind 100%. He is also only interested in companies that provide healthy working conditions for their employees, practice fair trade, and have well documented charitable donations. He does not support greedy companies who exploit their workers and would rather pay their executives millions in bonuses rather than donate to the needy. For these reasons, Lakemore's only current sponsorship deal is with Ninja Kiwi, because he is such an avid BTD6 fan. (179 words)