Billy Herrington definitely enjoys the perks of sponsorships, but he's pretty selective about the brands he aligns himself with. While some players might jump at any opportunity for fame and fortune, Billy takes a more thoughtful approach. He actively seeks out sponsorships, but only if the brand really resonates with his personality or values. He’s not just looking for any deal—he wants something that feels authentic to who he is, on and off the ice. That being said, Billy isn’t afraid to embrace the quirky side of sponsorships. He’s worked with SHL Kush, a wellness brand that promotes a healthy, laid-back lifestyle, which fits perfectly with his love for meditation and finding balance in his hockey career. He’s also open to working with offbeat companies, as long as the partnership feels genuine. Whether it’s a funky clothing brand, a fitness company, or even something totally unrelated to hockey, Billy’s all about having fun with his sponsorships. At the end of the day, Billy sees sponsorships as an extension of his personality. If the brand makes sense for him and aligns with his vibe, he’s all in. But if it feels forced or too corporate, he’s quick to pass—it’s all about staying true to himself.