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Jaromir Jagrbomb used to be more into sponsorship deals back in the day when he wasn't making such big money. But nowadays he feels that the money he gets paid for just playing hockey is more than enough. Therefore he doesn't have to specifically seek for partnerships, at least for money. But if an opportunity rises to make a deal to promote something interesting, Jagrbomb doesn't say no. He likes both promoting some small, innovative start-up companies that benefit from the visibility Jagrbomb can bring, as well as non-profit organizations that do something good for the less fortunate, whether it's hockey-related or not. Back in the day Jagrbomb was a bit too gullible and was ready to partner with any company that promised to pay money (or something that can be converted to money). This led to some awkward situations, where he gave his face to shady companies. One food industry company in particular, that promised to deliver a "truckload of dough" in return for a TV ad. They did, but Jaromir didn't know what to do with all the dough as he's not a big baker.