Option 1: Jefferson is all about the sponsorship opportunities! Yeah he gets paid a fair wage by his team, but everyone knows the real money is in sponsorship deals, and you get hooked up with a good bit of free stuff. For that reason, Jefferson aims for a lot of food based sponsors, because as we all know, the price of food is through the roof and nothing sucks more than blowing your paycheck on groceries for the week. Jefferson also hates having to cook all the time, so he's got lots of sponsors for delicious (and terribly unhealthy) frozen foods -- does it send a good message to the youth/make him a good role model? Not necessarily, but look man he's just a hockey player, its not his job to be a paragon of virtue and good decisions. If hot pockets wanna stock his freezer and give him a stack of cash in exchange for his face on the box, you bet your ass he'll take that deal any day. Besides, they've got protein so they've gotta be good for you.