Ubba Lodbrok, 3rd line center for the Philly Phorge of the Eastern Conference in the Simulation Hockey League, formerly of the Anchorage Armada of the Simulation Major Junior Hockey League, doesn't often go out and find sponsorship deals for himself. Unless he finds himself short on cash for whatever period of time, then he will occasionally talk to the marketing department of the Forge and have them find him a brand to get sponsored by. In the past, he's found himself signing sponsorship deals for a variety of different brands and organizations. It's mostly hockey related, but you know, sometimes, he likes to branch out and find a brand that he is passionate about, but is completely unrelated to hockey, but could still use a "professional" ambassador instead of the ridiculous content creators you find out there. Hence why he's been sponsored by Raid. You know, the biggest name in pest control and killing ants. He found his house infected with ants one day, called up marketing and said he needs raid. Next thing you know, he's got a sponsorship deal. Sometimes he find brands that reach out to him, so he recently became the face of Chilax - A Children's Laxative.