Option 1

Dag-Otto is never one to seek out sponsorships. He prefers to not be bothered with that stuff, having to go to special events or recording ads or what have you. It's similar to his approach to the media. It's his least favorite part of being a professional athlete. He likes focusing on the sport of hockey instead. However, that doesn't mean he never accepts any sponsors.

There are a few exceptions. Mainly he enjoys working with businesses from his own country, Sweden. This doesn't happen often of course, because of where he now lives and plays. But some global Swedish companies have at times reached out and had Dag-Otto seriously consider working with them. If not a company from Sweden, he also is more lenient on smaller businesses. As that doesn't just usually mean helping out someone local but also usually means smaller effort is required because the associated marketing budget won't be in the millions.