Peyton isn’t very picky about who to take endorsements from, it’s all about the money to him and whoever is willing to pay out top dollar is the company that he will work with, usually these sponsorships do have something to do with the game of hockey as that does make the most sense, companies like Adidas are a bit of a catch all as they do multiple things and hockey. Other sponsorships can involve athletics but not directly hockey like Gatorade or any other type of supplement or drink. Usually these are the types of sponsorships that any athlete would take to promote themselves and make money, although because Peyton is a Hollywood actor, he is also extremely marketable as a player and as a person so the door is open to many different commercials or movie roles that can be endorsed for his team which promotes the league as a whole.