Option 1: Darnell only buys products after extensive research (AKA googling like 3 different keywords) and comparing them pretty heavily to their competitors. Being able to find a physical product in the meatspace before ordering online is huge, too. I don't think that he would be keen to put his name or likeness on a product he didn't believe in, but because he's pretty much only buying established brands that would pretty severely limit his potential sponsorships. Maybe a brand of shoes he likes or workout gear, but that would be a pretty low-key endorsement in the grand scheme of things (after all, how often do you really see commercials for sneakers, and better yet, how often do you recognize a given athlete in those commercials?) but maybe the smaller paycheck would be compensated by discounts and/or freebies that would sweeten the pot a little bit. All in all, I think Darnell would rather let the brands come to him rather than seeking them out.