Elaina Beneski was on hard times, financially, before arriving in Anchorage and before getting drafted by Buffalo. So, once she started to build a little bit of name recognition, she did not hesitate to cash in in a big way. Well, really to cash in in a multitude of small ways. Let's look at some more prominent examples:

The Urban Sombrero- A hat of questionable taste, the Urban Sombrero was intended to be a bold choice for the American city dweller. Elaina posed in hockey gear, wearing a jauntily askew Sombrero in an ad appearing in The Hockey News.

Today birth control sponges- when given the opportunity for a paid endorsement of her preferred method of birth control, Elaina jumped at the chance - for feminism and for money. A questionable television commercial was shot, featuring a male player shooting a puck at a net overlaid with Elaina's face, with a giant sponge interceding at the last moment. The ad ran only three times.