Lodge typically refuses most sponsorship opportunities that come his way. He already has made more than enough money than any one person should make from playing hockey and doesn't need the distraction in his life. His goal is to win games for his team, not to make money for himself. However, there was one time that Lodge took on a sponsorship, completely pro bono of course. A meadery in his hometown of Haltwhistle, England reached out to Lodge shortly after he made his debut in the major leagues of the SHL asking him to do a promo. Not wanting to let down his hometown, Lodge did a whole radio campaign with Northumberland Honey Co. It made his grandmother tremendously happy to hear his voice on local radio stations. The advertisement was a moderate success, but became even more popular when reused a few years later after Lodge won the Goalie of the Year award.